(NewsUSA) - Writers of the Future Volume 39 by L. Ron Hubbard

Discover the new voices in science fiction and fantasy accompanied by three masters of the genre. These captivating stories are selected by Brandon Sanderson, Orson Scott Card, Nnedi Okorafor, Robert J. Sawyer, Kevin J. Anderson, Jody Lynn Nye, and others.

Be amazed. Be amused. Be transported further and deeper into new worlds and ideas than you’ve ever gone before.

From dark fantasy to space opera and time travel, you will love these sci-fi and fantasy stories because, as Locus magazine puts it, “Not only is the writing excellent...it is also extremely varied. Hot new talent.” Purchase at https://bit.ly/3l97Kna.

The First Counterspy by Kay Haas and Walter W. Pickut

The pulse-quickening and traumatic story of spy, counterspy, and an American family unwittingly caught in its web. Until this case, the FBI had never recruited civilian counterspies to catch a Soviet agent. The first two were Larry Haas, a leading aviation engineer at Bell Aviation, and Leona Franey, head librarian at Bell’s technical library.

The FBI pitted them against a Soviet agent, Andrei Ivanovich Schevchenko, operating legally as one of the highest Soviet officials in the United States during WWII, and illegally as the secret head of a wide-ranging spy network hidden within the American aviation industry. The book lays out this exciting story and the consequences of Schevchenko’s deadly threat of vengeance against Haas, the counterspy who betrayed him.  Purchase at https://bit.ly/40uak69.

Grays of Novart by J.A. Collie

On the technologically advanced planet Novart, Warrior cadet Trinity Knight suddenly loses her invincibility. The indestructible dakkie cladding her gray skin is rendered useless, and the supercomputer implanted in her head becomes dysfunctional. At the same time, things go awry for the prized Esra10 mission, and she has 48 hours to save it.

Separated from Central Command and forced to go dark, Trinity plunges into high-stakes battles with androids, drones, and hackers controlled by rich and powerful enemies fixated on her termination and stopping Esra10. Reconnecting with her base increases the danger, as some commanders are spies selling information to the highest bidder, and her capture is worth a fortune.

Her ultimate survival hinges on leaving Novart. Help comes from allies and incredible new abilities, giving Trinity and her broken supercomputer a fighting chance. Purchase at https://bit.ly/3KAgY5N.

Moonlight Beach by Yurie Kiri

In this award-winning book, what is shattering the idyllic, seaside community of Rancho, California? Grisly death. Bodies washing up on nearby Moonlight Beach. It’s downright disconcerting to the privileged one percent living in one of SoCal’s ritziest enclaves. Worse, they have no idea who is behind the slaughter.

Is it sharks? Something supernatural? Greedy venture capitalists? Maneaters are known to inhabit the waters off Moonlight Beach, but shark attacks are rare. What about black magic, satanic rituals? A coven of witches lives nearby. Or could it be the venture capitalists, whose latest company harvests human organs for transplant, exploiting the vulnerable to save the wealthy elite?

The violence shows no signs of ending. Two more people are killed on a cliff overlooking the beach – and all their organs are missing. What the heck is going on? Purchase at https://bit.ly/3oudV6A.

(NewsUSA) - The 2023 hurricane season is approaching, and experts say now is the time to prepare.  When a hurricane or even a strong tropical storm strikes, it leaves a path of destruction that could leave homeowners without power for days – even weeks. Power outages are becoming more frequent due to an aging electrical grid, which makes it crucial to build a preparedness plan that involves a backup power solution.

“Weather is uncertain and changes rapidly,” said Mark McGinnis, Certified Consulting Meteorologist with Fair Skies Consulting, and a longtime observer of hurricane trends. “From a safety perspective, you don’t want to be rushing at the last minute. That is a stressful situation for any family. Act now to think through the different possible scenarios and create a plan to protect your family and your home.”

“With such high levels of uncertainty surrounding this year's hurricane season, homeowners and business owners need to do everything they can to prepare now,” said Kyle Raabe, president of Consumer Power for Generac Power Systems, a global energy technology company. “Making a plan ahead of time that includes a source of backup power is an important step to ensure you and your loved ones remain safe and comfortable in the event of a strong storm.”

Quick Tips

Power outage experts from Generac have provided tips on how to prepare for blackouts during hurricane season:

• Identify the safest location in the home to wait out a storm, and review emergency plans for evacuation, based on your local government’s recommendations.
• Identify when your nearest evacuation centers will open and, if applicable, which ones allow pets. As an alternative to an evacuation center, reach out to friends or family who live outside of the forecasted cone of impact and create a list of potential evacuation locations.
• Designate a main location and a backup location to meet after the storm.
• Gather local area maps in the event mobile devices lack service or electricity.
• Build an emergency kit.
• Compile contact information for relevant family members and keep it handy in a wallet or purse. Create a communication plan in case of an outage.
• Consider investing in a portable or home standby generator to backup critical components of your home. If you already have a generator, be sure it is well-maintained, so it is ready to work when you need it most.

It’s important to remember that, even in a slower-than-average hurricane season, it only takes one strong storm to cause serious destruction. Therefore, it's crucial to prepare equally for every season, regardless of the forecasted activity.

To learn more about the 2023 hurricane season, obtain tips to prepare for power outages, or download printable inventory checklists and more, visit the website.

(NewsUSA) - May is National Foster Care Month, and the Marine Toys for Tots Program continues to expand its support beyond the holiday season to deliver emotional comfort and gifts to children living in Foster Care.

Children living within Foster Care face tremendous uncertainty, often lacking a permanent, nurturing family to love and guide them in their formative years.

Toys for Tots’ initiative, Champions for Those in Foster Care, provides toys, books, and other gifts to foster children with the assistance of local organizations across the country. “These children often leave their homes with only a small plastic bag of their belongings. Marine Toys for Tots wants to give Foster Care children not only something tangible to take with them as they move, but also some tools and hope for a brighter tomorrow,” says LtGen Jim Laster, CEO of the Marine Toys for Tots Foundation. 

These children are placed temporarily in group homes, residential care facilities, emergency shelters, and supervised independent living homes. Toys for Tots provides resources that help these children during extremely stressful and trying times with the goal of reducing their anxiety and making a positive impact in their lives.

In 2022, the Program joined forces with Houston County, Georgia, Toys for Tots Coordinator, Wendy Chadwell, to distribute bookbags filled with toys, books, and school supplies to foster children in the local area. This initiative was the kickoff of Toys for Tots’ newly established Foster Care initiative that would support children living in Foster Care year-round.

Wendy has a strong connection with the Foster Care system—she serves as the Child Protective Services (CPS) Administrator for the Houston County Department of Family and Children Services (DFCS) year-round. Wendy’s DFCS connections along with her volunteer work as the local Coordinator gave her a strong platform to host the first Foster Care distribution event. She and volunteers in Houston County packed over 400 backpacks and distributed them to local District Foster Care Coordinators that represented eleven surrounding counties and directly provided the backpacks to the children in the local Foster Care Program. “[I was honored] to take on this type of responsibility and tackle this endeavor. The counties have been very appreciative, and the foster parents have been even more appreciative, as well as the kids,” Ms. Chadwell recalls.

This initiative highlights how Marine Toys for Tots is a year-round force for good, positively impacting children beyond the holiday season. In 2022, the Foster Care initiative supported over 447,000 children in the Foster Care system.

In 2023, Toys for Tots will provide toys and books to children living in Foster Care throughout local communities across the Nation – to include Buena Park, CA (assisting approximately 400 children); Quincy, IL (assisting approximately 400 children); Mt. Laurel, NJ (assisting approximately 200 children); and Tucson, AZ (assisting approximately 2,100 children) – as part of the organization’s year-round support to children in need.

These events are part of Toys for Tots’ commitment to empowering children in Foster Care and supporting their foster families throughout the year to renew their hope for a brighter future.

Visit toysfortots.org to donate today and become a force for good for children living in Foster Care!

(NewsUSA) - California avocado season is officially here, with fresh delicious fruit available now through summer. From smoothies and salads to dips and desserts, everyone’s favorite California avocados are packed with flavor and nutrients, a versatile must-have ingredient for your springtime meals.

In celebration of the new season, the California Avocado Commission encourages consumers to experience all that California avocados have to offer, while sharing some knowledge along the way. To ensure you make the most of this delicious fruit, CAC is rounding up the top five things to know about California avocados, so you’re prepared all season long:

1. Although you may see avocados in stores all year round, it’s important to know that California avocados are only available from spring through summer
2. Look for California on the label to ensure you’re enjoying locally grown California avocados. And if you can’t find conventionally grown California avocados, don’t forget to check the organic section!
3. Locally grown California avocados are meticulously cared for by about 3,000 growers and picked at their peak, resulting in fruit that is consistent in taste and texture. Since they are grown close to home, California avocados go from tree to table in just a few days
4. California avocados are a sodium- and cholesterol-free heart-healthy superfood. The greatest concentration of beneficial carotenoids is in the dark green fruit of the avocado closest to the peel. To get to the heart-healthy nutrient-dense fruit directly under the peel, peel the skin from the avocado, instead of scooping. Learn more about CAC’s “nick and peel” method here
5. From salads to desserts, CAC’s website offers unlimited access to unique and versatile recipes featuring in-season California avocados, such as this Dungeness Crab Stuffed California Avocado recipe and this Strawberry, Watermelon, Avocado and Mint Smoothie recipe, perfect for the warmer months

“We’re all pros when it comes to eating avocados, but knowing where to find California avocados and understanding the benefits of buying local are the first steps to a consistent experience,” said Terry Splane, vice president of marketing of the Commission. “We hope you find these tips helpful the next time you’re shopping for California avocados, and we encourage you to take advantage of fresh, in-season California avocados to help elevate every meal for any occasion.”

For additional tips, tricks, delicious recipes, avocado nutrition and more, California avocado enthusiasts can visit CaliforniaAvocado.com.

(NewsUSA) - Homeowners are facing the latest post-COVID reality resulting from the confluence of two mounting trends that together threaten to financially and physically “put the squeeze” on families in increasingly crowded households nationwide.

Recent 2023 research from the National Association of Realtors uncovered a “Post-COVID Surge in Multigenerational Home Buying,” citing multi-generational buying is back near an all-time high exceeding 1 in 10 homes purchased – at 15% for first-time buyers and 14% for repeat buyers. 

Plus, there is increased demand due to our post-pandemic “hybrid home” dynamic. According to the recent EY Future Workplace Index, 87% of employers reported that most or all employees worked from the office pre-pandemic versus just 29% today.  

The good news is that families can prevent a utility bill blitz by following a few simple tips. With home heating and cooling accounting for more than half (54%) of home energy use, small steps can go a long way.

• Leverage the 2022 Inflation Reduction Act:The 2022 Inflation Reduction Act is a landmark legislation that encourages Americans to transition towards a new era of energy efficiency and decarbonization. It offers households tax credits for related improvements that save money in the long run, such as highly efficient heating and cooling appliances like heat pumps. Households can claim a tax credit for 30% of the costs of buying and installing a heat pump, up to $2,000 including support for any electric system upgrades needed to make the home heat-pump-ready. 
   
• Ease Into Electric: According to Columbia University’s Earth Institute, electric systems are a solution to decarbonize home climate control.  Among the most energy-efficient heating and cooling products, electricity-powered ductless mini-split systems, offered by companies including Fujitsu General America, can save as much as 25% on energy bills. Mini-splits use thin copper tubing to pump refrigerant from an outdoor compressor directly into an indoor air-handling unit, where the air is qui­etly distributed to the interior space.
   
• Get “Smart" About Climate Control: When it comes to home tem­perature control, there are Smart HVAC Systems and Smart Thermostats. Smart HVAC systems have built-in Internet capability and can be controlled directly without additional equipment. Smart Home Thermostats create “smart” sys­tems by enabling remote temperature control via a mobile or Internet-con­nected device or voice-operated home automation system. 
   
• Voice Your Preference: Most HVAC manufacturers offer apps that enable systems to be controlled from anywhere using a mobile device. Voice-control capability uses digital assistants, like Amazon Alexa or Google Home, to ver­bally dictate home temperatures. Easily controlling the temperature allows homeowners to be more comfortable and improve energy savings.
   
• Find Your Efficient Comfort Zone: Many of us live in homes designed for bigger families but have yet to downsize. If you find yourself using a fraction of your home, consider upgrading to a zoned ducted, or ductless system, allowing you to save energy heating and cooling spaces where you don’t spend much time. You’ll multiply savings by needing less cooling and gaining a more efficient system in the spaces you use.
   
• Try Low-tech Fixes: Try to use heat-producing appliances – stoves, irons and dryers – at night or early morning.  Switch to LED light bulbs instead of incandescent bulbs – which consume 90% more power. Seal air leaks around windows, doors, and places where pipes and wires come through walls. Check existing caulking and weather-stripping for gaps or cracks.

Promote multigenerational hybrid home harmony this season with a climate control system that will keep your family cool without tempers heating up.  To learn more or find a contrac­tor nearby, visit www.constantcomfort.com.

(NewsUSA) - With the onset of spring and summer weather, peak motorcycle riding season is underway across the United States. May is Motorcycle Safety Awareness Month, and the Motorcycle Safety Foundation (MSF) is promoting the “Expect Us, See Us,” slogan to alert motorists to the increased presence of motorcycles.

Motorcycle-related traffic fatalities, along with all other types of traffic fatalities, increased dramatically from 2020 to 2021, according to the most recent data from the National Highway Traffic Safety Administration.

“The NHTSA data may be from 2021, but distraction, speeding, and driving or riding while under the influence continue to be problems today,” says Rob Gladden, vice president of training operations for MSF.

“However, these are all things we can change,” Gladden adds. “May is Motorcycle Safety Awareness Month and we want to call attention to how smart, attentive driving and riding behaviors can save lives.”

The MSF offers the following safety tips for drivers and for motorcyclists to help reduce accidents and fatalities and to keep everyone safe on the road.

Tips for car and truck drivers:

-Look out for motorcyclists.  Car and truck blind spot detectors aren’t perfect. During the spring and summer months, expect that you will share the road with motorcycles and scooters. Use your eyes and mirrors.

-Stay focused. Put down the phone while driving, and don’t be distracted by passengers, pets, or other in-vehicle activity.

-Use turn signals. Many drivers fail to signal when changing lanes. Signaling alerts motorcyclists as well as other drivers.

-Give space. Don’t get too close to riders; they need room to maneuver and adjust to road conditions.

-Don’t litter. Tossing anything out of a vehicle endangers motorcyclists riding nearby.

Tips for motorcycle and scooter riders:

-Be seen. Wear bright riding gear and a light-colored helmet. Always have your headlight on, day and night, and flash your brake light when slowing and before stopping if possible.

-Assume others don’t see you. Stay hyper-aware and notice details in your surroundings. Use the Search-Evaluate-Execute (SEE) strategy to respond to assess hazards.

-Dress the part. Wear proper riding gear from head to toe—it can save your life. Full-face helmets provide the best protection, and jackets, pants, gloves, and boots that are made for riding will generally be made of abrasion-resistant material and provide additional comfort and protection.

-Follow the rules. Riding respectfully — and legally — creates a safer environment for everyone.

-Check your bike. Before every ride, do a pre-ride check to look over tires and wheels, check fluids, cables, chassis, lights, electronics, and stands. Use the T-CLOCS inspection checklist to help you.

Share these safety tips with others using the hashtags #SeeMotorcycles and #ExpectUsSeeUs.

Safety booklets, tips, and other reference guides are available at the Motorcycle Safety Foundation website, msf-usa.org.

(NewsUSA) - Wildflowers Never Die by Randall Howlett and Deb Turnbull DeVries

This book chronicles the first 30-year history of the Cold War from a third-party narrative perspective but also follows the careers of five key CIA agents involved in various world hotspots during that time period.

First-hand accounts and true stories are included not only by the agents but also others, allowing the reader to fully experience those tumultuous decades -- decades that began with the conclusion of the Chinese Civil War and ended with the fall of Vietnam. To a lesser extent, the authors recount their own experiences growing up as members of the Cold War generation. Purchase at https://bit.ly/44y4Km5.

No Stone Unturned by Nadean Stone

Told with humor and suspense, this is an inspiring, triumphant memoir of courage and perseverance against all odds, proving the miraculous and happy ending we can achieve when we never give up.

Between 1945 and 1973, about 350,000 unmarried Canadian mothers were persuaded, coerced or forced into giving their babies up for adoption. Many babies, like Nadean Stone, were illegally given away for a nominal donation to the church.

“No Stone Unturned” follows the author’s 44-year search for her birth mother. With no records of her birth, she battles against the frustration of bureaucracy and the unbearable pain of many heartbreaks. Fearful events unfold that propel her on a captivating journey of seemingly insurmountable personal challenges, as she strives to make a whole life with a fractured sense of identity. Purchase at https://bit.ly/3F572wV.

The Walls of Lucca by Steve Physioc

An inspiring, absorbing and suspenseful story of friendship, faith, love and loss in a tumultuous time in European history. When Franco, a weary Italian soldier who’s seen some of the worst of World War I, stumbles onto the Martellino vineyard, he’s looking for work – and not love. But he finds much more with Isabella, the feisty young woman who works there.

Franco pours himself into the vineyard, trying to create a wine that will save it from financial ruin and rescue him from his dark memories of war. But it’s not easy when Mussolini's evil shadow continues to loom over Italy. It’s even harder when Susanna, the vineyard’s matriarch, invites that shadow to the vineyard with her involvement in Fascist politics — and one very sinister political operative. Purchase at https://bit.ly/3DzY0s2.

Innocence Denied: A Holocaust Childhood by Johannes Krane

During what was known as the “Hunger Winter” of 1944-45, thousands of Dutch citizens were literally starving to death under the Nazi occupation of the Netherlands. Ten-year-old Johannes Krane and his older brother Dick lived in a small town northwest of Amsterdam. Their parents were both deaf and mute. How would their family survive the cruelties of the Nazi occupiers and life in the streets?

There was no answer but to support their mother's efforts to trade on the black market and steal from businesses and the authorities – perilous activities, punishable by death. This memoir chronicles the haunting experiences of a boy who survived to save his family through cunning and desperation, thus being robbed forever of a happy childhood – an innocence denied by the evils of war. Purchase at https://bit.ly/3lOULqV.

BookTrib’s Bites is presented by BookTrib.com.

(NewsUSA) - By the time you read this article, three people will have had a stroke and one will die. Stroke is the leading cause of serious long-term disability in the United States, impacting nearly 800,000 people each year, with a quarter experiencing another stroke within five years. Despite the prevalence of stroke, 80% are preventable with a combination of medication and healthy habits.

This May, during National Stroke Awareness Month, knowing the signs, symptoms and treatment options are key to getting the care needed quickly and potentially preventing another stroke in the future.

Signs & Symptoms

During a stroke, every second counts as 1.9 million brain cells are lost every minute. Receiving treatment quickly can reduce the brain damage caused by stroke. Knowing the signs and symptoms can help you BE-FASTER!

• Balance: Sudden loss of balance
• Eyes: Sudden blurry or loss of vision
• Face: Sudden numbness, one side drooping – can you smile?
• Arms: Sudden weakness in arms - can you raise both arms?
• Speech: Slurred or mumbling speech
• Time: Call 911 immediately
• Emergency Response: Get to the ER by ambulance. They know what to do FASTER!

High blood pressure, heart disease, atrial fibrillation (AFib), diabetes and smoking are all risk factors for stroke.

Preventing a Second Stroke

In the U.S., more than 2,000 people each day have a stroke, and one in four are recurrent strokes. While treatment plans vary, long-term heart monitoring can be a helpful tool in identifying underlying risk factors, such as AFib, which is often asymptomatic and can significantly increase the risk of stroke. In fact, clinical studies have found that, in more than 78% of stroke survivors, AFib would go undetected if monitored for only 30 days.

Yet, findings from a recent sampling of real-world stroke survivors released by the patient advocacy group United Stroke Alliance, with support from Medtronic, found nearly half (43%) of stroke survivors did not receive any form of heart monitoring, potentially leaving them vulnerable to a second stroke.  One-third of stroke survivors received some form of short-term heart monitoring, while only 6% were given an insertable heart monitor for long-term, continuous monitoring.

During National Stroke Awareness Month, visit Unitedstrokealliance.org for more information and resources from the United Stroke Alliance, and to learn more about the connection between AFib and stroke, as well as long-term heart monitoring, visit medtronic.com/StopStroke.

(NewsUSA) - Nurse educators are in a unique position to make an impact by inspiring nurses in education and by promoting public health through work in schools, businesses, hospitals, and community agencies.

The need for qualified nurses is ongoing, as is the need for nurse educators to prepare them, according to the National League for Nursing.

Many nurses choose to become nurse educators to support the work of nurses who provide everything from routine primary care to lifesaving emergency services to end-of-life comfort.

Encouraging more nurses to consider pursuing careers in nurse education is the best way to ensure a consistent flow of qualified nurses into the healthcare system, and the National League for Nursing provides resources to help them get started. Many nursing education programs are now available through online platforms, which expand the options for nurses who want to pursue careers as nurse educators.

Nurses can earn their master’s degree in nursing or nursing education entirely online, which helps prevent loss of income from taking time off to attend classes and reduces the need for student loans or traveling to classes at a distant location. Nurses can then become Certified Nurse Educators, the badge of expertise in this advanced specialty area of practice.

Prospective nurse educators have two choices of advanced degrees: the Doctor of Nursing Practice (DNP) or the Ph.D. in nursing.

Although one may consider the Ph.D. the primary pathway to becoming a nurse educator, the DNP is also a viable option for some prospective nurse educators because of its focus on clinical practice rather than academic research. We need both pathways in nursing education.  

Other reasons nurses choose to become nurse educators include the intellectual stimulation of knowing the latest research in the field, greater autonomy and flexible schedules, and the sense of purpose and generativity that comes with mentoring and advancing the next generation of nurses.

In addition, this year’s NLN Education Summit in September near Washington, DC, celebrates the National League for Nursing’s 130 years as the voice of nursing education. This event will focus on the extraordinary leadership of nurse educators and explores innovations in learning, practice, policy and research “that celebrate the whole person and value new perspectives.” The Summit also offers opportunities to discuss the challenging issues of mental health and health inequity as they relate to nurses, nurse educators, and the health care system.

For more information, visit nln.org

(NewsUSA) - Operating from the epicenter of commerce, small and medium-sized businesses (SMBs) form the core of the global economy—and while fears of recession continue to loom, many of these enterprises remain optimistic. In fact, 57% of SMBs expect revenue to grow and 58% plan to expand their workforce in the next 12 months according to recent WSJ/Vistage Small Business CEO Confidence Index reporting. However, despite this rise in confidence and rebounding economic circumstances, some businesses continue to remain operationally paralyzed into a state of “do no harm” rather than focusing on new avenues for growth. This is particularly true for SMBs hesitant to make changes within global imports and exports given the turmoil supply chains experienced in recent years.

According to the U.S. Census Bureau, Department of Commerce, SMBs accounted for $413 billion of the known U.S. export value and $651 billion of the known U.S. import value. Unfortunately, these SMBs are too often relegated to a secondary priority amidst larger, well-established entities that enjoy high-touch services by multinational shipping companies.

The reality is shipping and logistics are the lifeblood of international trade, but it is fraught with challenges ranging from price fluctuations, language barriers, customs, regulations, and more that even the most seasoned and sophisticated stewards of global shipping within companies find complex, confusing, and cumbersome. Fortunately, resources like digital-first freight forwarders are forging a new frontier for SMBs by changing the landscape and democratizing international shipping.

“With expanding markets, tightening margins, and many supply chain restrictions and regulations, freight forwarding can make or break a dynamic enterprise in today’s world,” said Carmit Glik, CEO and Co-founding Member of Ship4wd, a leading global digital freight forwarding solution for SMBs. “No matter how large or small, every single international shipment deserves an advocate, and a user-friendly platform can help SMBs take all the guesswork out of door-to-door, and port-to-port journeys.”

As recent supply chain challenges rebound to favor businesses once again, Glik shares three ways companies can leverage freight forwarding to reenact growth mode strategies that have otherwise been paused by many enterprises out of an abundance of caution.

Protect Operational Cash Flow through the Right Partnership in Shipping & Logistics Processes

Recent reports indicate only 26% of Main Street businesses have access to enough funding to stay open for more than 60 days in the event of a cash flow shortfall, and 17% have no access to funding at all, according to a “Main Street Health Q1 2023” study from PYMNTS and Enigma. Given these cash flow risks, it’s critical for small and medium-sized businesses to employ tactics to protect their financial position, especially as they work to capitalize on the current global trade environment. This is where a strategic freight forwarding partnership can help by assessing various factors to strengthen a business’ financial position such as flexible payment structure, inventory financing, guaranteed shipping allocation, and much more.

Consider What International Shipping Options Are Right for Your Business

While air freight is frequently considered faster and more reliable than ocean freight, it typically transports smaller volumes and high-cost goods, coming with exponentially higher costs. For larger shipments, ocean freight may be the most financially responsible avenue. Recognizing this, there are two primary ways businesses can ship across international waters—LCL (Less-than-Container Load) and FCL (Full-Container-Load). LCL shipping can be a more affordable option for SMBs shipping lower volumes, but getting the cargo from point A to point B may take longer due to additional handling and documentation, as well as increased loading and unloading times, since there are multiple shippers and touchpoints involved in a shared shipment. Inversely, FCL is an efficient and cost-effective option for businesses with enough cargo to fill an entire container. However, while more merchandise can be shipped with FCL for less, this cost benefit must be weighed against how fast product sell-through is, as shipping savings have to be balanced against warehousing and storage costs. Similar to deciding between LCL and FCL, SMBs also should examine whether they need door-to-door or port-to-port shipping support based on different business needs. For example, experienced shippers may only need help securing goods from a port of origin to a point of destination, while those newer to international shipping may benefit from ensuring merchandise is picked up at the door of a manufacturer and delivered directly to a SMB’s door.

Diversify Your Supply Chains

According to the New York Federal Reserve, The Global Supply Chain Pressure Index (GSCPI) continues to drop month-over-month, establishing favorable market conditions for companies seeking to take advantage of decreased global freight and container rates, lessened port congestion, and shortened shipment delivery times. However, there is a key lesson learned by the world’s largest corporations that small and medium-sized businesses should model against. That lesson is reliance on single supply streams limit business resiliency. Exemplifying this risk are issues like the factory shutdowns and labor challenges China has continued experiencing, sending shockwaves through the supply chain for companies relying on inventory manufactured there. One tactic for SMBs to consider is investing in the diversification of their supply chain by securing additional or alternate suppliers that can serve as secondary sources for goods, providing more redundancy to minimize risk and increase flexibility and agility.

Recognizing global shipping and logistics misunderstandings continue to persist, and a resurgence of international issues could impact the supply chain at any point, shifting away from a “business as usual mentality” will mandate exploring new approaches. Making changes within global import and exports with the help of a reliable freight forwarder may just be the path to resilience SMBs need today. After all, as Glik puts it, while shipping and logistics may not be an SMB’s core business, it is core to their business.